Cups
These fictitious drink promotion cups for Starbucks are based upon a randomly assigned day (Tuesday). The one required campaign eventually diversified into two separate approaches for both coffee and for tea to become a total of four separate designs. Each design was then conceptualized digitally, produced with brush pens and markers on a template, and finally placed over the actual cups to create mocks. The original logo's size and colors were voluntarily maintained as well as the warnings and drink labels to emulate a realistic challenge for product packaging design within a consistently developed brand.